Outbound sales plan template: A B2B example and weekly workflow
An outbound sales plan explains which accounts you will contact, why your offer could be relevant and who will handle the work.…
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Cold email personalization: How to scale B2B outreach with AI
Cold email personalization means adapting an outreach email to a prospect's role, company, or business situation so they can see why you're contacting them.…
Alisha Smith
October 8, 2026 · 4 min read
Fresh thinking for AI-native GTM teams
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Lead generation for IT services: How to find companies with active projects
A cloud migration announcement can look like a reason to contact a company. But if the full announcement names an implementation partner,…
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Job change tracking for sales: How to reconnect with past buyers
Job change tracking for sales means monitoring when known contacts move to another employer or take a different role. These updates can…
Guides
Hiring signals for sales prospecting: How to find relevant accounts
Hiring signals for sales prospecting are clues in a company’s recruitment activity that help sellers decide which accounts to research. A job…
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Best intent data tools for B2B sales teams: 5 options compared
Intent data tools help B2B sales teams find accounts showing relevant research or engagement. Choosing one starts with deciding where you need…
Guides
Marketing to sales handoff: A B2B checklist and example
A marketing to sales handoff gives a named salesperson responsibility for following up with a lead. Both teams need to agree on…
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