Marketing to sales handoff: A B2B checklist and example
A marketing to sales handoff gives a named salesperson responsibility for following up with a lead. Both teams need to agree on…
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Cold email personalization: How to scale B2B outreach with AI
Cold email personalization means adapting an outreach email to a prospect's role, company, or business situation so they can see why you're contacting them.…
Alisha Smith
October 8, 2026 · 4 min read
Fresh thinking for AI-native GTM teams
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GTM metrics for B2B SaaS: 8 measures, formulas, and examples
GTM metrics show how a business acquires customers, converts sales opportunities, and retains revenue. For B2B SaaS teams, eight measures offer a…
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7 sales trigger events to research at AI infrastructure companies
Sales trigger events are changes at a company that suggest its needs may have changed. If you sell to AI infrastructure companies,…
Educational
What is sales multithreading? A B2B buying-committee example
Sales multithreading means building relationships with several people involved in a purchase at the same company. They may approve the budget, review…
Comparsions
7 lead enrichment tools compared for B2B sales teams
Lead enrichment tools fill gaps in company and contact records, from missing work emails to job titles, company size, and technology used.…
Guides
How to build a B2B prospect list: Steps, template and example
Building a B2B prospect list starts with one target segment. Find companies that meet its requirements, then identify the people responsible for…
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